When considering starting a handmade jewelry business your first concern is whether you know how to make jewelry that will sell well. Sure most people can string some beads on a cord, add a clasp, and voila a beautiful necklace that you can wear and give away to friends. The biggest question is if someone walking in off the street who does not know you will actually open their wallet and give you their hard earned money for your wholesale handmade jewelry.
If you want your wholesale handcrafted jewelry making business to succeed then your handmade wholesale earrings and wholesale handmade bracelets have to be exceptional. The quality of work has to be better than other horse jewelry artisans and the components themselves have to be unusual and high quality also. Your designs have to be unique and creative but most of all the colors and textures have to be balanced and complimentary. Your horse jewelry has to stand out from the crowd and be extraordinary. People are not going to pay for handmade earrings and wholesale horse bracelets if they think they could make it themselves.
It is best to do some investigating before you approach anyone about buying your wholesale horse jewelry. Actually go to a store and look around to see what they sell. If it is the kind of store that your unique wholesale jewelry would stand out, ask the sale clerk when the owner or manager is available. Be confident and show some samples of your best selling horse earrings and horse bracelets. If the manager is not available ask for a business card, then later call to set up an appointment with the owner or manager. Slowly travel to around the area and sell to all the best stores in the area.
Keep in contact with the store often seeing how things are selling and if they want to re-order. Do not feel uncomfortable about asking them if they want more, they are focused on sales and might be too busy to notice that your stock has run low. Perhaps you could make a routine of checking on the stores and their stock every two weeks. It might help to offer incentives like free horse jewelry or bigger discounts if they buy more. If they are hesitating to even try your wholesale horse jewelry then you could offer to sell on consignment.
When you sell on consignment you leave your horse earrings on display in a store, the store collects the money, then pays you after the products are sold. It is an advantage to the store because they do not have to invest in buying stock nor are they stuck with anything that does not sell. You have the advantage of all their customers looking at and buying your handmade jewelry! Consignment is more of a last resort selling attempt just to get your foot in the door. Once they see that your handcrafted horse jewelry is selling well hopefully they will buy outright at wholesale jewelry prices.
When consigning jewelry it is your responsibility to keep the display full and dusted. You will want to take away items that are not selling well and make sure there is extra stock of the best selling designs. It is important to keep records of what jewelry you leave at the store and what jewelry has sold since the last time you were in. Carry extra stock with you at all times so the display is always full. Most stores will not keep track of your account and are often quite surprised at how well your wholesale handmade earrings and handmade wholesale bracelets have sold. You are the one who carries the risk.
Needless to say every jewelry artisan would prefer that store owners buy their jewelry outright. Consignment ties up a lot of stock with no money in your pocket until after the sale. Sometimes there are accounting problems where your records and the records of the store do not match. When this happens you could run into trouble getting the store to pay what they owe. Usually it is due to shop lifting, they did not sell it and it is not there. Many store owners will only pay what is in their records. You must be careful of the type of store and where the display is located so that shop lifting does not occur.
Although you have to be careful when putting your wholesale handmade jewelry into a store on consignment, we have had these stores become very good wholesale jewelry customers. It is hard for a gift shop owner to buy handcrafted jewelry outright without any knowledge of your product. Once they have the experience of how well your handmade earrings and handmade bracelets sell they are more willing to purchase.

